Stellar DIY SEO: Get More Leads On Google And More
Introducing the no-fluff, hands-on course that gives you the tools you need to grow your business, get more leads, or raise more money.
The next cohort begins on March 24th, 2026!
Why Stellar DIY SEO?
Hi! I’m Stella, and I’m here to empower small business owners, and especially women business owners and solopreneurs, to find more leads through SEO.
When you sign up for Stellar DIY SEO, you’ll:
- Take control of your online presence
- Feel confident in your digital marketing
- Build skills that grow with your business
- Learn not just the what, but the how
When you’re finished with Stellar DIY SEO, you’ll:
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Understand how SEO works and the pathways to success
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Know how to evaluate what’s working and what’s not
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Explain the role of SEO in your business with confidence
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Know how to make website updates and changes on your own
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Get a feel for what you can do and when you need to call in a pro
We’re building a supportive, honest, and encouraging space here. I can’t wait for you to be a part of it.
Who benefits from this course?
- Small business owners
- Entrepreneurs
- Solopreneurs
- Nonprofits in need of marketing support
- Marketers at small businesses who “do it all”
Stellar DIY SEO Course Modules
Session 1: SEO Foundations - Understanding the Landscape
March 24th, 2026, 2 p.m. – 3 p.m.
Learn the essentials, terminology, and how search engines work.
Session 2: Technical, Content, and Design Fundamentals
March 26th, 2026, 2 p.m. – 3:30 p.m. Eastern *Note longer time
Learn the key factors that go into a well-performing, revenue-generating website.
Session 3: Local vs. Regional vs. National Reach
March 31st, 2026, 2 p.m. – 3 p.m.
Learn how your business goals affect your SEO strategy.
Session 4: Off-site SEO: Citations, Directories, and Link-Building
April 9th, 2026, 2 p.m. – 3 p.m.
Featuring guest speaker Jen Jones Donatelli of Creative Groove
Learn the importance of aligning your business with other websites.
Session 5: Putting Technical and Content Skills To Work
April 14th, 2026, 2 p.m. – 3 p.m.
Featuring guest speaker Samantha Nardelli of Shanty Town Design
Learn the practical steps to implementing the most important technical SEO factors on your WordPress and Squarespace website.
Session 6: Branding, SEO, And The Rest Of Your Marketing
April 16th, 2026, 2 p.m. – 3 p.m.
Learn how an SEO strategy plays into your social media, retention marketing, event marketing, and branding.
Session 7: Analytics
April 21st, 2026, 2 p.m. – 3 p.m. Eastern
Learn how to read and analyze data in Google Analytics and Google Search Console.
Session 8: AMA and Graduation
April 23rd, 2026, 2 p.m. – 3 p.m. Eastern
Come with your questions. It’s your time to ask Stella anything.
Testimonials
“Wow! I learned so much in a short period of time. I thought I knew about SEO and tagging, etc. but Stella really opened my eyes. Stella is down to earth, funny and kind. She takes you step by step through the confusing world of SEO, Google searches, the use of AI, headlines on your website, content creation and more. I felt like I got a holistic understanding as well as step by step instructions to implement what we learned. Highly recommend this course for anyone ready to grow their awareness.”
-Danielle M. Locke, MPA, CAP, CEO, Locke Step Partners
The Stellar DIY SEO course delivers exactly what it promises: solid research, clear instruction, and practical implementation. Stella makes SEO approachable without oversimplifying it.
One of the immediate wins for me was identifying where to properly include my Amazon Affiliates link, something I had previously struggled with. I’ve launched a blog and am continuing to apply the course strategies to optimize my site and increase reach.
–Annette Garsteck, Career Reinvention Coach
Stellar DIY SEO Course Pricing
$849
- Class recordings: Join live or watch on your own time
- Monthly accountability sessions throughout 2026
- 1 hour 1-on-1 private consultation at the end of the course
- Admission into The Liftoff Club exclusive LinkedIn group
Frequently asked questions about our DIY SEO course
Who is this DIY SEO course good for?
Stellar DIY SEO is great for entrepreneurs and business owners who understand that SEO is important, but their heads spin when they start diving into the details. The course is ideal for marketing professionals who either lead very small teams or are the only marketers at the company. It's also great for non-profit leaders or volunteers with limited resources looking for professional development opportunities that advance the mission of their organization.
What kinds of websites is this course good for?
This course focuses on WordPress websites and Squarespace websites. If your website is built on another platform, like Wix or Shopify, you’ll still learn a ton in this course!
How long are the classes?
Each class lasts approximately 1 hour.
Are there refunds?
We do not issue refunds. However, we understand that life happens. If you need to postpone your participation, we allow for one reschedule to a future class.
Are the classes recorded?
Yes! We record them so you can access them at a schedule that works for you.
I want to sign up, but I can’t make the dates and times. Can I still join?
Sure can! You can access the recordings at any time.
Can I miss a class?
It’s totally OK if you miss a class. While we’d love to see you live, everything is recorded, so you can watch on your own time.
How do I join the classes?
We use Google Meet for each class.
What platform do you use for The Liftoff Club?
The Liftoff Club is a private LinkedIn group only accessible by Stellar DIY SEO participants at all levels.
Join Stellar DIY SEO Now!
Sign Up For Future Course Updates
Can’t make it this time around? We’ll see you later! Sign up to get notified when the third cohort launches in Q3 2026.
