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Natalie Hamingson
Managing Editor
Natalie is a New York-based writer with extensive freelance experience creating a wide range of content, including blogs, feature interviews, social media content, email campaigns, and more. Her primary background includes journalistic work covering everything from music, film, fashion, and art, to politics and social justice, to technology, to motorcycles and pet gift guides. As a versatile writer, she has also produced a considerable body of marketing work for small businesses. Outside of writing, she is proud to be actively involved in organizing in her Queens, N.Y. community.
Stella Morrison
she/her
Founder & CEO
Stella Morrison is an award-winning former journalist and content marketing expert with nearly 20 years of editorial experience. Her specialties are in SEO, content writing and content marketing for SEO, organic search strategy, editorial and content strategy, brand voice development, and thought leadership development.
Stella was named a Marketing Maverick Under 40 by NJ Ad Club in 2025 and to Cultivated magazine’s inaugural “Thirty Thirties” list that same year. She is a two-time Content Marketing Awards winner, earning “Best Topic Specific Blog” two years in a row from the Content Marketing Institute in 2023 and 2024. She was also the 2023-2024 Content Marketing Editor for the American Marketing Association – San Francisco chapter. In addition to her awards, Stella develops and delivers workshops and panels on SEO, content marketing, and marketing in restricted industries for trade shows and conferences across the U.S.
Prior to opening The Stellastra Effect, Stella was a journalist. She landed her first reporting job at a community newspaper when she was 18. After graduating college, she joined Greater Media Newspapers, where her reporting earned first-place accolades from the New Jersey Press Association and widespread recognition for local and regional news coverage, particularly during superstorm Sandy. Working with a diverse set of subjects — and learning quickly to write about them on an expert level — set the stage for the ruthless pursuit of quality and thoroughness that shapes her content marketing work today.
With local journalism’s future uncertain, Stella hung up her press credentials and joined the licensing industry as a brand manager on the manufacturing side. In this role, Stella worked closely with multiple internationally recognized brands in consumer electronics, lighting, and home products to build and market brand-compliant product lines. She also played a role in developing private-label brands that are sold in the largest retailers in the U.S.
When she’s not working, you’ll find Stella thrifting, gardening, and spoiling her cats.