Your villain era. The Eras tour. Your… oversharing era? Yes, this cringeworthy tactic is truly your greatest ally and your most powerful tool in search engine optimization (SEO), generative engine optimization (GEO), and answer engine optimization (AEO) (which, by the way, these acronyms are all talking about the same thing).
It’s time to step into the spotlight and embrace your Oversharing Era.
What Does It Mean To Overshare?
Oversharing is a tactic used to bring in views and comments on social media. Have you ever watched a content creator or an influencer give up way too much information about their last medical procedure? That’s the oversharing era in action.
Oversharing is cringeworthy when it comes to gross stories and boundary-crossing emotional turmoil. When it comes to your business, however, we’d argue that you can’t overshare enough.
Why Oversharing Benefits Your Business
Search engines like detail
Offering more detail separates you from the competition. If two pet sitting companies operate near you, how do you decide which is best to hire to walk your dog while you’re out of town? You’re looking at overall brand presence, reviews, philosophy, hours of operation, pricing, and plenty of other bits of information before making the (literal and metaphorical) call. If you provide this information and your competitor doesn’t, that’s enough to move the needle.
Offer hyperpersonalized responses
When searching, folks expect more precise answers to their questions faster than ever before. If they can’t find the details that make a difference in decision-making quickly and easily, they’re going to gravitate to the businesses that do. Make sure you put the late nights at your dental practice on your website and Google Business Profile, or to put details and pictures of your bakery’s outdoor seating area.
People shop with their values
There’s no doubt about it: customers want to put their money where their mouths are, and the number of people whose values guide their purchasing decisions grows each year. Forbes reports that as many as 82% of customers want to spend money with brands that align with their values. And for potential customers to know your values, you have to communicate them consistently across multiple places on the internet.
“Aligning with values” takes a lot of forms. Some common ones include:
- Buying from brands with ESG policies
- Eco-friendly companies
- Shopping from local businesses
- Supporting businesses founded or run by minority communities
- Working with woman-owned agencies and businesses
- Companies with good working conditions and culture
It’s good for LLMs like ChatGPT
Large language model (LLM) AI systems like ChatGPT pick up on patterns and make an educated guess on what comes next. They pull information about your business from across the internet. The more consistently you show up on your website and others, the more likely these models are to recognize your business as an authority in your field.
People ask ChatGPT incredibly specific questions, too. They’ll ask ChatGPT for career coaches who specialize in working with C-suite women over 50, not just a career coach. Put out more information about your business, and ChatGPT is more likely to recommend you to those hyper-specific searchers. And remember: The more specific the query in a search engine (or an LLM), the more likely that searcher is to convert and become a customer.
Where To Overshare Details About Your Business
Website
Your website is your digital welcome mat — and, for most, the first and most authoritative source of information about your business. We’re seeing evidence that LLMs pull information from your website and to verify details it knows about your business. This has always been a go-to for Google, too.
Plus, your website is your platform. You can put whatever you want people to know about you on it. Use that power wisely!
Excellent ways to overshare on your website include:
- FAQ. Frequently asked questions is a great place to include details about your products or services and how you work. Put yourself in your customers’ shoes, then ask and answer questions they’d have.
- Location details. If you have a brick and mortar store, include information about where you’re based, what to inspect when you’re inside, and even details like parking and accepted payment methods.
Google Business Profile
More than two billion people use Google Maps each month. The power of the profile cannot be understated. Creating a Google Business Profile puts your business on the map, literally and figuratively.
GBP is a fantastic resource for customers searching for the best options. It’s especially important for local companies, where reviews, photos, and videos make or break how businesses perform in the community. It’s the first stop for most people searching online for the details that matter to their decision-making process, from your bar’s mocktail options to your wedding venue’s waitstaff.
Our tips for a healthy Google Business Profile:
- Fill out every possible section accurately and honestly. From operating hours to accessibility information, GBP has a dedicated space for nearly every aspect of your business.
- Do the same on other business directory websites. Bing Places for Business, Yelp, and Foursquare are just a few places for you to consider listing your business and all its details.
- Start asking for reviews. If this feels out of place, we get it — it can be awkward! Start small with your most loyal customers, then create a plan to ask for reviews.
Read our guide on how to attract more customers to your Google Business Profile.
Social media
Social media creates a space for you to reinforce who you are and humanize you in a way that isn’t as easy to replicate on a website or Google Business Profile.
Customers find you in all corners of the internet. Instagram, TikTok, LinkedIn, Threads, and even Bluesky are helpful tools for increasing discoverability, or how people learn about you online. Showcasing products and services, highlighting happy customers, and giving glimpses behind the scenes are all ways to help people get to know you, connect with you, and ultimately make their way to your website.
Plus, social media profiles will show up in search engines by default. That creates more touchpoints on search engines like Google, Bing, and Yahoo that are all about your business.
Thought leadership and E-E-A-T
Thought leadership leverages your unique insights, hot takes, and experience — AKA oversharing — and turns it into a powerhouse to attract people to your brand.
Positioning yourself as a thought leader is necessary for search engines like Google to understand your role in your industry and where you belong in discussions about it. This is due to the “E-E-A-T” factor, which takes your experience, expertise, authority, and trustworthiness into account. If you’re invisible, it becomes that much harder to push out those important details about your business. Without thought leadership, your boat is captainless. Be the captain (hat optional).
This is the moment where you differ from the cringy content creators. Trust your gut and know the lines that you’ll never cross. If you’d question other people posting about something you’re on the fence about, it’s not worth you doing it for the views.
Articles
There are two reasons why articles about your company are absolutely crucial: links to your website and building a larger narrative about you.
First, the nitty-gritty. Link-building is a way to build signals to search engines that your website is worthwhile and your content is important. Links featured in valuable publications are highly sought after and go a long way in reassuring search engines that your brand is trustworthy, worthwhile, and deserving of page 1 rankings.
The larger narrative has always been important for search, but LLMs like ChatGPT have made digital PR tactics more important than ever. When LLMs gather information, they’re analyzing patterns. If there’s a pattern that describes your business as woman-owned or local to Cleveland, the LLM makes a well-educated “guess” that its results should highlight that you’re woman-owned or local to Cleveland. One of the ways those messages are reinforced is through other sources confirming those claims — sources like articles.
Interviews on podcasts and video
This one is a nice blend of thought leadership and articles. Let the public get to know you as a business owner through face time (or voice time for the podcast folks). Aside from these platforms elevating your voice and increasing your exposure, they’re great ways to get into those small details that help decision-makers choose you over the competition.
Embrace Oversharing In 2026
You’re in an incredibly unique position to educate the internet about you. Take the wheel! Use this time to prioritize search engine optimization to boost your visibility in search engines and platforms like ChatGPT. SEO takes time, so the earlier you start, the more beneficial your results.
We can help you at The Stellastra Effect. Our woman-owned SEO agency leverages unique content and client POV to help websites get noticed, increase web traffic, and yes, earn millions. Get started now!
