Common SEO writing mistakes include keyword stuffing — forced, unnatural cramming-in of keywords — that lowers a piece’s readability and flags it as spam. Other readability no-nos, such as overly long sentences or paragraphs, may be common in less experienced writers’ copy. Not using keywords in the right places, as well as not structuring content properly, are common mistakes too.
Some B2B SEO content writing audiences may also make the mistake of speaking to consumers, not businesses. This is an important distinction — people may have vastly different needs and goals when operating in business rather than personal contexts. At the same time, B2B content shouldn’t be loaded with jargon, as this can stymie professionals newly in need of your offerings. Approachable yet informative content is key — and it’s exactly what we always write.