Reach New Heights With Content Auditing Services
Keep up with search engines and boost your bottom line by improving your content.
Upgrade your content — and your content marketing strategy
The best content balances your unique brand voice with a data-driven gameplan. Our team looks at your existing content assets to see what’s working and what’s not. Then we work with you to fine-tune what you already have, so you can get the most out of your existing library. The resulting strategy showcases the best and latest from your business to a bigger audience ready to buy from you or hire you.
An award-winning SEO team, at your service
The Stellastra Effect received “Best Topic Specific Blog” from the Content Marketing Institute’s Content Marketing Awards for our work on SEO content strategy that increased our client’s website views in their target demographic by 1,800%.
Why partners trust our content audit services
“Stella and the team are fantastic partners and make high-quality content production a seamless process.”
– Laura Milan,
Former SEO Account Manager, Improove
Why do you need a content audit?
They keep your content timely
Clean up outdated content and ensure your message remains evergreen. Content audits are essential for weeding out old and inaccurate information. That’s not only good for your brand’s reputation — it’s a must for SEO, too.
They strengthen SEO
Understanding how your library of content is performing — or perhaps why it’s not performing — is the first step to stronger SEO. Content audits are your ticket to turning underperforming content into SEO powerhouses that shoot to the top of search engine rankings.
Our customers are more satisfied
Content audits shed light on website and blog content opportunities you might have overlooked. Identifying content gaps is key to growing your audience, driving conversions, and keeping up with the competition.
They cement your position as a leader
High-quality content proves that you’re an expert in your field. If you want to secure a positive brand reputation — a must for the rapidly-evolving world of SEO — a strong content strategy is the route to success.
The Stellastra Effect is trusted by (and many more)
How The Stellastra Effect’s content audit services work
Step 1: Establish your goals
First, we’ll work with you to determine your business goals, so we can target the content that needs the most attention. Are you trying to improve your search rankings or increase your number of leads? When was the last time you looked at your content? Have you introduced new services, products, or personnel since you last reviewed your content? These are the kinds of questions we’ll ask before diving into creating a content plan.
Step 2: Review all your content
We comb through every piece of content, from your services page to that blog you published three years ago, to see what’s performing well and what hasn’t attracted a click in months. Our team of SEO experts then categorize and prioritize all assets before implementing our plan of action.
Step 3: Assess your competitors
If you want to stand out among the competition, you need to know how far ahead your rivals are running. We review how your competitors perform with high-ranking keywords as well as search intent. Then we bring the intel back to you as we identify opportunities to outshine your opponents.
Step 4: Update your content
Once we’ve gathered all the data, we’re ready to give your content a makeover. Every single page is reviewed and revisited, with the goal of improving performance on search engines. Our skilled team of writers has a proven track record of taking content from an OK read to a smash hit with sky-high click-through rates.
Step 5: Create a plan
After remodeling your existing content, we’ll work with you to create a content plan that continues to advance your business goals. We’ll help you craft new high-performing content and set up a schedule for keeping everything else timely and fresh.
Step 6: Analyze and keep improving
Content audits aren’t a one-and-done task. We’ll continue to monitor performance to make sure all of our changes made an impact. What we learn, we’ll use to take your content to even greater heights.
See The Stellastra Effect in action. Download our case study!
Read our case study to see how the SEO content we developed for BlissLights increased the LED lighting company’s page-one Google placements by nearly 600%
Meet The Stellastra Effect’s SEO content audit team
Our commitment to quality and attention to detail is unmatched. With years of experience in journalism and marketing, paired with a hunger for knowledge in the ever-changing SEO landscape, we know what gets results that make a difference. Find out more about what drives this talented team.
Why choose The Stellastra Effect?
SEO specialists that go above and beyond
We love to put all the pieces of the SEO puzzle together. That takes commitment, confidence, and careful analysis. Unlike other agencies that have a single way of doing things, our strategies at The Stellastra Effect are tailored to you and your business.
An adaptable, flexible, and scalable content team
The Stellastra Effect is home to experts on an impressive range of issues and industries. No matter what your business does, we know how to be the subject matter experts you need to create authoritative content. (But if you are looking for specialists, we have years of experience in commercial real estate, B2B SaaS, financial products and fintech, and small business professional services.)
Putting your brand voice first
Good content becomes great when it reflects your brand values. Every content audit is conducted with your brand voice guiding the way. We consider all nuances of your unique brand style to ensure your unique perspective is authentically reflected in every piece of updated content.
Approaching content audits holistically
Content pages don’t exist in isolation. We look at how all of your assets are connected, as well as their individual performance, to craft a strategy that uplifts every component of your content library and your website as a whole.
SEO blog writing FAQs
What is a content audit?
A content audit is the process of examining all of your website content for quality control. After reviewing each piece of content against predetermined benchmarks, such as SEO performance, each content page is updated according to data-based insights.
Why does your business need content audit services?
Content audit services are essential to improving your business’s reputation and attracting new customers. By doing a comprehensive inspection of what you’ve already published, we empower you to beef up existing content and share new insights that draw in a wider audience.
Which content types are included in a content audit?
Content audits include a review of your website and blog content, along with an audit of your content’s SEO performance.
How often should you do a content audit?
Content audits should be performed once a year, at minimum. We recommend conducting content audits biannually or quarterly in some industries.
What's the difference between content inventory and a content audit?
Content inventory involves taking stock of what pages exist in your full content library. Content audits focus on reviewing each piece of content you own, assessing for areas that need improvement, and revising all individual content as needed.
What does a content audit do?
Content audits evaluate all of your existing content against specific business objectives. You’ll see which content gets the most engagement, what calls to action audiences aren’t effective, and where your content lands in search results. Then all of these insights are applied to improving your content and planning out a strategy that boosts brand visibility and site visibility even further.
Start your content audit today for a better tomorrow
Ready to take your company into the stratosphere? Welcome aboard.
