An Award-Winning, Woman-Owned Marketing Agency
About The Stellastra Effect
The Stellastra Effect empowers folks to own their online presence through SEO, content marketing, and web design and development.
A Journalism-First Approach To Out Of This World SEO
Your organization’s brand voice is your superpower. We make sure you’re heard.
Founded in 2015 by an award-winning former journalist, The Stellastra Effect focuses on the foundation of your digital presence so you can take your brand and company to the ends of the universe.
Through full-service search engine optimization services, skilled content marketing strategy and management, and experienced website design and development, our clients dominate their corner of the internet. Our journalism-centric approach leaves no stone unturned, focusing on even the smallest of details for the greatest outcomes.
Our staff consistently delivers high-quality content and effective marketing strategies that help you grow your business. Whether it’s blog writing services or a complete website remodel, our writers and marketers are experienced in crafting the messaging that reaches and captivates your target audience. We make sure your future customers find your company wherever they may be — on Google, Bing, ChatGPT, and, yes, even DuckDuckGo.
Others call it magic. We call it The Stellastra Effect.
We’re award-winning!
The Stellastra Effect took home “Best Topic Specific Blog” from the Content Marketing Awards!
Proud To Be A Certified Woman-Owned Marketing Agency
At The Stellastra Effect, our status as a certified woman-owned small business informs our values on a daily basis. We’re committed to uplifting all businesses, with a particular focus on helping women and non-binary individuals thrive in their entrepreneurial endeavors.
When you work with The Stellastra Effect, you get more than a digital marketing agency. You’re joining our community of women-owned small businesses, dedicated to empowering each other.
NJ Ad Club’s Marketing Mavericks
The Stellastra Effect’s organic SEO services
SEO services
You want your audience to easily find your business. Stellastra is here to help lead the way. Our full range of SEO services helps your business skyrocket to the top of all major search engines, including LLMs like ChatGPT, Perplexity, and Claude. We offer:
- On-site SEO
- Off-site SEO
- Local SEO
- Google Business Profile management
- Link-building
- Generative engine optimization (GEO)
- Answer engine optimization (AEO)
- Strategy & advisory
Content writing and marketing services
With a team of trained former journalists, our content services are held to the highest standards of accuracy and quality. We take special care to learn the ins and outs of your brand voice, so all content correctly reflects your organization’s viewpoint and mission. Our content production services include:
- Editorial strategy and content calendars
- SEO blog content and content creation
- Gated content
- Content audits, updates, and optimization
- Case studies
- Content gap analysis
- Thought leadership
Website design and development services
Take your website to new heights. We’ll review your existing website from top to bottom and work with you to create new content that grabs your audience. And our design partners will polish each page for visuals that pop. With Stellastra, you’ll get access to first-class services such as:
- Website design
- Website audits
- Website optimization
- Website page content
- Software integration
- Accessibility updates + upgrades
- Website hosting
Why Work With The Stellastra Effect?
Quality SEO, first and always
We don’t take shortcuts when managing your SEO. Every action we take is put through multiple rounds of internal review before it’s rolled out, so our best minds have a say in your strategy at every level. Careful, detail-oriented review powers each step we take, from writing blogs to digging deep into site speed improvements. We set the bar sky-high for our team, and your business sees the results.
SEO-focused writers and marketers
If SEO best practices aren’t at the heart of your website and digital content, it’s going to be hard for your audience to find you. That’s why Stellastra’s team is trained to think beyond the page in front of them. We take a holistic approach, focusing on structure, design, competitor analysis, keyword research, and all the other factors that improve performance.
Individualized plans for your business
No copy-paste marketing plans here. All our SEO, content marketing, and web design and development solutions are custom-built for your company and your goals. After all, we’re here to support your business goals, not force you into a system of good-better-best plans that works for us and not for you.
A stellar commitment to customer service
Our clients stay with us for years because they know they can rely on us for quality, accuracy, consistency, and results. And our proven infrastructure prioritizes individualized attention and deep care for your needs, a formula for content marketing and SEO that outperforms every time, no matter the storms that may come our way.
Proud Member Of These Women-Forward Organizations
The Stellastra Effect Leadership
Stella Morrison
she/her
Founder & CEO
Areas of expertise:
- Marketing and branding
- SEO strategy
- Complex content strategies
- People-focused leadership
Natalie Hamingson
she/her
Managing Editor
Areas of expertise:
- B2B marketing for SMBs
- Software as a service (SaaS)
- Lifestyle content and LGBTQ+ culture
- Advertising agency operations
Here’s what our clients have to say about The Stellastra Effect
“We are extremely pleased with the service provided by The Stellastra Effect. We were looking to update our website and they went above and beyond. They communicated every step thoroughly, and answered all our questions swiftly, easing our concerns. Their continued support after the project was done has been exceptional. I highly recommend them for any projects you have planned. You’ll notice the difference from the first meeting.”
– Jonathan Rojas,
Owner, MyPetPlugz.com
“Stellastra provides its clients with high-quality, engaging content. The writers are incredibly talented, dedicated individuals who go above and beyond to ensure that clients are satisfied. They have a top-notch talent for crafting SEO-driven content that resonates with readers and captures brand tone and voice.”
– Calleah Johnson,
Team Lead and Project Manager, Improove
“As part of a two-person Marketing team, the amount of educational content we’ve been able to produce and repurpose simply wouldn’t have been possible without The Stellastra Effect.
Our partnership with Stella and her team has evolved seamlessly over the past few years, from a crucial blog library cleanup project to a strategic content relationship focused on hyper-specific topics. They’ve been collaborative partners every step of the way and have genuinely felt like an extension of our team.
I’d recommend The Stellastra Effect to any lean marketing team that needs reliable, quality content support.”
– Olivia Daffron,
Content Strategist, Thrive by Shopventory
FAQs
What services does The Stellastra Effect offer?
We offer full service SEO content and strategy solutions, as well as website development and design.
How much do Stellastra's services cost?
Pricing is customized for each client, depending on services and scope.
Is The Stellastra Effect woman-owned?
Yes! We are a Certified Woman-Owned business through the WBENC - Metro New York. We are also certified by the City of Cleveland and Cuyahoga County, Ohio.
How do you know an agency is woman owned?
Certified woman-owned businesses are designated by the Women’s Business Enterprise National Council (WBENC).
Does Stellastra offer courses for women-owned businesses?
Yes, The Stellastra Effect offers DIY SEO courses to train women small business owners and solopreneurs in SEO best practices.
What types of businesses does The Stellastra Effect work with?
The Stellastra Effect works with organizations from just about any industry you can name. From wholesale retailers, to inventory management, to athletic guides, our team brings extensive expertise on a range of business sectors. That’s thanks to our journalism-forward approach that knows how to conduct deep research and ask the right questions.
That being said, there are a few categories that we’ve worked with extensively since our inception in 2015, including:
- Software as a service (SaaS)
- Commercial real estate
- Banking and financial products and services
- Marketing
- Product reviews
- Service reviews
- Crypto
- Fintech
- Local businesses
How many marketing agencies are owned by women?
According to AdAge, less than 1% of digital marketing agencies are owned by women.
It’s Time To Take Your Digital Marketing To New Heights
Let’s go.