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Stella is an award-winning former journalist with more than 15 years of experience in telling stories for clients and communities. She brings a journalism lens to content creation strategies,  developing editorially sound content that adds value to organizations. Her specialties include content writing and blogging for SEO, brand voice development, editorial calendar development, and thought leadership development.

Stella landed her first staff writing job when she was 18, working for a group of central New Jersey community newspapers. She stayed in journalism for eight years, earning first-place recognition from the New Jersey Press Association for her work covering superstorm Sandy’s damage in the Garden State. Working with a diverse set of subjects — and learning quickly to write about them on an expert level — was an essential component of her work, something that has prepared her well to tackle any subject in content marketing.

With local journalism’s future uncertain, Stella hung up her press credentials and joined the licensing and brand management industry. There, she worked closely with internationally recognized brands like Polaroid, Sharper Image, and Limited Too, collaborating with designers to ensure brand continuity and cohesion to a healthy, identifiable, and unique brand voice. Stella opened The Stellastra Effect in 2015 after noticing a need for talented, serious content writers, the increasing demand for agency partnerships in lieu of hiring full-time in-house staff writers, and the essential role of quality content writing in marketing. Since then, Stella has helped companies of all shapes and sizes formulate their brand voice and make a difference in the marketplace.

Outside of the office, you’ll find Stella tending to her plants and thrifting.