Content Creation for SEO that Puts Quality First
High-quality content from writers who balance your voice, audience, and niche with key SEO considerations — all while creating actionable, compelling, authoritative pieces that rank.
Content Creation for SEO that Puts Quality First
It’s one thing to write copy that your audience will love. It’s another to write copy that your potential customers can easily find!
At The Stellastra Effect, we leverage our SEO knowledge and combine it award-winning journalism, writing, and marketing experience to create content that’s designed to perform from the get-go. Our content tells your story while helping your site get to the top of search engine results pages.
Each piece of content we create for SEO begins with rigorous research and fact-checking. Our writers use these facts to draft copy that’s both exciting and primed to rank highly on search engines. Savvy keyword usage (rather than keyword stuffing), readability, linking best practices, and other SEO considerations are always front of mind. After our three rounds of edits and your approval on the copy, you’ll see the huge web exposure boosts that our clients rave about.
Why The Stellastras Effect is trusted to create great content for SEO
We’re award winning! The Stellastra Effect won Best Topic Specific Blog from the 2023 Content Marketing Awards!
Here’s what our clients have to say about The Stellastra Effect
The Stellastra Effect’s collaboration in both the creative and writing process was indispensable in working with BlissLights. Stella, Max, and the rest of the team were always ready for any challenging topic or subject my team would throw their way and would successfully craft copy to suit the user needs and the SEO needs perfectly. Without Stellastra, BlissLights would not have seen nearly as much growth as they have, and I’m extremely fortunate to have worked with Stellastra and to develop personal and professional friendships with their great team.
– Kyle Swinderman,
Former SEO Project Manager & SEO Account Manager, Improove
Content creation for SEO services
A great piece of content that prioritizes engaging copy, as well as SEO considerations, can do wonders for your marketing goals. Regularly publishing similarly great content in a variety of formats can do even more. That’s why our clients trust us to craft and deliver all the following types of SEO content.
Blog posts
At The Stellastra Effect, we thrive on finding the intersection between the content your audience wants and the content search engines need. Through a well-constructed and managed editorial calendar, our team researches, develops, and executes a content strategy that offers your take on unique topics, overarching guides, and much more for well-rounded editorial development.
Thought leadership
The stronger and clearer your leadership role in a niche, the more likely customers are to choose your products or services. Thought leadership content on prominent publications or blogs can help — and it can help even more when it appears in search results.
The thought leadership content we create is both SEO-rich and filled with unique perspectives and arguments that establish you as a visionary. You’ll become a clear figure to follow and keep up with while maintaining a vital presence in internet searches.
Content optimization
Excellent copy can become just a touch less excellent over time, even — especially — if you don’t touch it at all. This is because search engines aren’t static — the factors their algorithms prioritize when making ranking decisions often change. We’ll optimize your content so that it meets the most current search engine standards, meaning it ranks as highly as possible. This can include optimizing your current copy, adding new content, or “retiring” low-performing pieces.
Web pages
Every page on your website has the potential to appear in a current or prospective customer’s online search results. Even if customers click your pages, though, they might only stay on the page for so long. Our copy keeps customers on your web pages for longer — and links to the right pages to keep readers engaged — while pushing your pages toward the top of search results.
Landing pages
When incorporating landing pages into our content creation for SEO strategy, we strike a balance between concise and convincing in our copy. Customers want information quickly after learning about your products and services, and you only have so much time to get them to act. Our copy drives this action while focusing on the SEO considerations that get content ranking.
Product listings
There’s a mind-boggling amount of items available to buy online, and the right sales copy is an essential piece of the puzzle to convince buyers your product selection is the best one for their needs. Our product copy checks all these boxes, meaning your product pages will easily appear in searches on Google, Amazon, or wherever else your customers shop. They’ll know exactly what they’re buying — which maximizes sales and minimizes returns — and they’ll find your offerings in just seconds.
The Stellastra Effect is trusted by these companies for content creation for SEO
…and many more!
What’s The Stellastra Effect’s content creation for SEO process?
1. We learn all about you
We go through your websites, social media pages, style guide, and brand deck to understand your products, services, and positioning.
2. We research your niche and audience
We couple what we’ve learned about you with in-depth research on your target audiences and the expertise areas you cover. This is how we determine what content formats and topics will perform most strongly.
3. We conduct keyword research and develop outlines
If you need content ideation and outlining, we can cover that too. To start, we use powerful keyword research tools to identify relevant long-tail keywords and secondary keywords. We then explore high-ranking content for our target keywords to determine what your content should cover. From there, we build our outlines accordingly.
4. We write or optimize your content
With outlines in hand — whether yours or ours — we get to work drafting new copy or editing your current content. Our dedicated in-house writer or team of writers for your account then learns your brand from top to bottom. They then leverage their SEO content creation skills to write accurately, engagingly, and in your voice while boosting your search engine rankings.
5. We conduct three rounds of edits
All content we create goes through three rounds of internal edits before we file it. This way, we correct for little mistakes, as well as larger concerns like brand voice and factual accuracy, before you see our copy. We only send you content once we’re 100% confident it could pass as your own creation.
6. Implementing your edits and feedback
Although we’re among the very best at content creation for SEO, nobody is perfect. Comment on our drafts with any edits you need us to make, and we’ll get right on it. Once that’s wrapped up, you can go ahead and hit the publish button and watch your content get more attention.
See The Stellastra Effect in action. Download our case study!
Go deep on how The Stellastra Effect created SEO content to massively boost BlissLights’ number of ranking keywords, page-one rankings, and overall impressions.
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Meet the writers
When you work with us, you work with award-winning former journalists and TV news reporters, aspiring novelists, and business marketing experts. But we’re more than just our titles.
Why choose The Stellastra Effect?
Clients of all stripes trust us to create their SEO content for the below reasons, among others.
We know our SEO. Great content writers understand SEO beyond the mere basics. We understand that readability is key to both compelling copy and improved search engine rankings. Plus, we know how to fold all the data points into one piece that’s compelling for search engines and people alike. This takes years of experience, and our team has decades of combined experience putting this to work for companies around the world.
We’re brand voice chameleons. Our clients’ voices run the gamut from formal and Wikipedia-like to casual and quirky. Our writers deftly adapt to sound exactly like the client they’re writing for even if they were just working in a radically different voice. There’s no brand voice off-limits to us for SEO content creation — we’re the shapeshifters your content has always needed.
We’re a team, not a person. Although we work with plenty of great freelance content writers, one person alone can’t always handle your full SEO content needs. That’s why we’re a team, not a one-person operation. We always have a writer in-house whose experience and interests align with your audience and niche. It also means someone can cover for that writer if they’re out sick or on vacation. You’ll always keep getting the content you need.
We work both for and with you. Send us outlines, and we’ll write to them — or ask us to create outlines, and we’ll get your approval before we write. On top of this all, we’ll meet with you at least weekly to discuss progress and brainstorm content ideas. We’re always an email away whenever you need a quick update too, because we’re more than creators — we’re collaborators.
We talk business. B2B content is among our core proficiencies, so our copy will both rank highly and speak to the business owners you target. You’ll see upon publishing our copy that it drives impressions, engagement, and leads among busy professionals who need to make important decisions quickly. Our arguments and narratives rapidly seal the deal.
We’re as versatile as content writers come. Have an unusual SEO content idea? Don’t hesitate to share it with us — we’ll likely have the skills to write the copy. Plus, we’ll be excited about it too. As our diversity of writing experience and expertise areas indicates, we love a new challenge. It’s how we learn, and how we remain impressed by — and masters of — the power of words to expose brands and drive sales.
FAQs about content creation for SEO
What role does content creation for SEO play in a larger SEO strategy?
There simply isn’t SEO without content creation. Sure, you could dig into the technical aspects of your website to boost its search engine rankings. But without a continued roulette of new content or optimizations to your existing content, you won’t create new opportunities for customers to find your website. Great copy and well-thought-out content is the basis of any effective SEO strategy.
How does content creation for SEO improve my website's search engine ranking?
Content created with SEO in mind often ranks more highly on SERPs for relevant queries. The closer to the top your blog posts, web pages, or other content ranks, the more web traffic and exposure your brand gets.
What's the difference between content creation for SEO and other kinds of content creation?
Although SEO content creation and other types of content creation involve many of the same formats, the latter may not involve SEO considerations. Multiple factors take precedence in SEO content creation. All these factors, when addressed correctly, may improve your chances of ranking highly.
What are some best practices for content creation for SEO?
Naturally using your target long-tail keywords and most related keywords is paramount to content creation for SEO. So too is smart internal link placement on relevant anchor text, with an occasional external link to boot. Meta descriptions and titles, as well as alt text, that deftly use keywords matter too. Short sentences and paragraphs for readability are important too. Perhaps the biggest key, though, is meaningful content that’s a thrill to read.
What are the most effective types of content for SEO purposes?
Blog posts, web pages, and landing pages are traditionally the priorities in an SEO content campaign. Thought leadership content and product pages have their place within SEO strategies too. Optimizing existing content in these formats rather than creating brand-new content is also part of a strong SEO strategy.
What are some common mistakes to avoid in content creation for SEO?
Keyword stuffing — overusing keywords or forcing them into copy unnaturally — is a huge red flag. A lack of links can be problematic too, as can long sentences and paragraphs. Neglecting meta descriptions and titles, as well as alt text, can further sink your content ship. Perhaps most dreaded of all, though, is boring, unactionable, or irrelevant content that tells the reader nothing.
What skills should an SEO content writer have?
A great SEO content writer must be familiar with all the above best practices, SEO content types, and common mistakes to avoid. Beyond that, they should be brand voice chameleons who can write for any brand while still seamlessly applying SEO principles. They should also be great at hitting deadlines and unafraid to ask questions when they don’t know something. And perhaps most importantly, they need to write copy that’s equally clear and exciting. All our writers hit all these marks and plenty more.
How do I know if my website or blog content is optimized for search engines?
You can use an on-page SEO checker to determine whether your website or blog content is optimized for search engines. This can get into the technical side of SEO, which is mostly distinct from content creation for SEO. Even without technical analysis, you can confidently say that, if your website isn’t appearing in searches for relevant terms, your website isn’t optimized.
What is searcher intent, and how does it apply to content creation for SEO?
Searcher intent is what the searcher hopes to get out of their query. They may be searching for general information about a subject, or they may be looking for a product or service that solves a problem.
This matters to SEO because long-tail keywords, which yield the most powerful content, reflect sales-driven searcher intent. People searching for these keywords may know what they want but not yet how to get it. Your copy can educate them, give them actionable tips, and position your offerings as the solution.
Content creation for SEO that gets results
Our content creation for SEO services drive your rankings, impressions, and so many other key web exposure and engagement metrics. Contact us for high-quality content that will rank highly — and that you and your readers will love no matter what.
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