We are delighted to share that SCS Creative has won “Best Topic Specific Blog” from the 2023 Content Marketing Awards! Read more about the awards and the work that earned us this prestigious title.
About the Content Marketing Awards and the Content Marketing Institute
The Content Marketing Awards, owned and presented by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world for content creation, distribution, and innovation. The Content Marketing Awards recognize the best content marketing projects, agencies, and marketers in the industry each year. This year’s panel of all-star judges reviewed nearly 1,000 entries to determine the best of the best in content marketing excellence.
View the full list of Content Marketing Awards 2023 winners.
About the award-winning work with Improove Inc. and Spacial
The affordable housing crisis continues to haunt California. Accessory dwelling units (ADUs) are seen by many as an answer to the state’s growing housing accessibility problems. ADUs are added to an existing property to create new, separate living space for someone else, often in the builder’s backyard.
The problem? Construction is disruptive and time-consuming for the property owner. In comes Spacial Homes, which specializes in building detached ADUs (DADUs) in studio and one-bedroom layouts. This California startup completes all construction off-site and cranes the home into place, greatly minimizing noisy construction on site. Spacial assigns dedicated consultants to each project, who manage and oversee the day-to-day construction needs, permitting, site prep, and home installation. The future ADU owners can sit back while experts handle the complicated ins and outs of a construction project.
To reach these potential customers, Spacial Homes hired SCS Creative’s client, Improove Inc., to develop and execute an SEO strategy. Spacial Homes wanted to reach California property owners interested in building ADUs.
The goal of the content written by the SCS Creative team was twofold:
- To rank highly for relevant keywords related to ADUs in California
- To set Spacial apart from other startups by leveraging their unique perspective of California’s ADU market
We worked closely with project lead Kyle Swinderman to ensure all content properly supported Improove’s SEO goals, while collaborating with Spacial Homes executive officer Cory Halbardier to ensure content was on-brand, accurate, and spoke to the pain points faced by those embarking on their ADU journey. While data guided the strategy, the narrative was guided by Spacial Homes’ unique take on the growth of ADUs in California — to fantastic results.
Read the Spacial Homes blog.
The results of our award-winning SEO content writing work
One of the most important metrics of success for Spacial Homes is how the content resonates with the target audience — California residents ready to build an ADU. Over the course of 2022, the website saw just over 82% of its traffic come from searches conducted within California, an increase of more than 1,700% from the year before.
Notably, the content saw a significant jump in click-through rate (CTR) for keywords specific to California, including key terminology like “best prefab ADU California” and “best ADU companies in Bay Area.” This indicates that those keywords — and the content written to support those keywords — spoke directly to Spacial’s target audience, further demonstrating the content’s role in bringing leads into the sales funnel.
Aside from their impressive reach in California, more than 400,000 visitors came to the Spacial Homes website over the course of the year. By the end of 2022, the website ranked in the top three for close to 100 relevant keywords, and on the first page of search engine results pages (SERPs) for more than 300 others.
Award-winning content created by our stellar team
We couldn’t have done this without the support of our fantastic writing team and the project leads at Improove Inc. Particular thanks goes to our Managing Editor Max Freedman and staff writers Shayna Waltower and Jess Napp, who worked tirelessly to ensure all details perfectly reflected Spacial’s unique take on the ADU space. The impeccable content strategy was led by Kyle Swinderman and Rita Rosiek. And finally, a tremendous, heartfelt thanks goes to Improove, which has trusted us with their clients’ content writing needs since 2019. Your confidence in us means the world to everyone at our content writing agency!
“SCS Creative is an amazing white-label content writing company that provides its clients with high-quality, engaging content,” said Calleah Johnson, Team Lead and Project Manager at Improove. “The writers are incredibly talented, dedicated individuals who go above and beyond to ensure that clients are satisfied with the work they provide. They have a top-notch talent for crafting SEO-driven content that resonates with readers and captures brand tone and voice. They take the time to understand the needs and goals of each client (or sub-client) to create content that effectively communicates their message in a clear and concise manner. Overall, I cannot recommend the SCS Creative team highly enough. If you’re looking for a content writing company that truly cares about its clients and delivers exceptional work every single time, then you’ve found them. Thank you for your outstanding work, SCS!”
Partner with an award-winning content writing agency. Reach out to SCS Creative to learn more about our award-worthy content writing process.
